TTC’s Josette de Vroeg was the winner of the ‘Beyond Earth Hour’ Ideas Project, an initiative by Nokia, the WWF and Earth Hour. She wrote an inspiring blog for Earth Hour: an SMS to Mother Earth. Read the full blog here.
IdeasProject is an online community for everybody from all around the world to brainstorm. It enables the two-way exchange of ideas between users and developers around innovation powered by Nokia. This contest was about mobile phones and applications to benefit the planet. TTC thought of a perfect combination between the increasing growth of mobile telephony in developing countries and the need for better Conservation Areas: an SMS App to fight against poaching in Budongo Forest, Uganda.