New SMS campaign with WWF and Earth Hour to increase awareness on environmental issues

WWF_bwMany people in Uganda have a mobile phone or at least access to one, in 2010 there were more than 12 million mobile cellular subscriptions! WWF and TTC established an innovative partnership to increase public awareness and involvement in the Earth Hour campaign 2012. By using SMS we create more awareness on environmental issues like securing clean and renewable energy resources and reducing CO2 emission in Uganda.

Hundreds of millions of people, businesses and governments around the world unite each year to support the largest environmental event in history – Earth Hour.

More than 5,200 cities and towns in 135 countries worldwide switched off their lights for Earth Hour 2011 alone, sending a powerful message for action on climate change. It also ushered in a new era with members going Beyond the Hour to commit to lasting action for the planet. Without a doubt, it’s shown how great things can be achieved when people come together for a common cause. In 2011, Earth Hour saw hundreds of millions of people across 135 countries switch off for an hour.

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Improving awareness on maternal health via mobile phones

On World Aids Day, 1st December 2011, the first Connect4Change program in Uganda officially kicked off for TTC and Health Child.

The C4C program with Health Child targets pregnant women and the community in the Eastern region of Uganda, Jinja. There are still high rates of child mortality at 147 per 1000 live births. The program uses a community based approach to reduce maternal and infant mortality in Uganda, accelerating uptake of post partum care and promotion child health including early infant HIV diagnosis. The target is to have at least 450 pregnant and postnatal period mothers who have joined the program for a period of 6 months. More

Mobile phones to expand demand for and use of ANC/PMTCT services in rural Uganda

Any development agenda in Uganda must look beyond the city and for a simple reason, over 80% of the total population lives in rural areas. Almost 70% of the world’s mobile phone subscribers are in the developing world. As an affordable and accessible means of communication, both men and women are realizing the potential of this technology to create economic opportunities and strengthen social networks in rural areas. The mobile phone is no longer just a communication tool but one that`s capable of providing additional integrated functions. More