“What we need is specific, clear and understandable information that addresses people’s real-life questions. Should I be worried? What do I need to do today to protect myself and my family?”
– Scott C. Ratzan, member of the CDC board of scientific counselors on infectious disease.
In the fight against Ebola mobile phones can save lives. There are almost 7 billion mobile-cellular subscriptions worldwide. In Africa almost 70% of the population has a mobile phone. That’s why TTC runs social campaigns in countries like Sierra Leone, Mali, Ghana, Uganda and Malawi, for awareness, social mobilization and reporting on the Ebola outbreak. And why do we use SMS? Because 97% of SMS messages are read within 5 seconds. SMS is an instantaneous, interactive and cost-effective tool to reach a great number of people quickly. Especially the interactivity of our campaigns makes sure that people are truly involved and understand this important information about Ebola. Since the first case of Ebola was detected in Mali last week, we have seen an increase of over 65% of participants requesting information about Ebola from their own mobile handsets in just a few days.