SimAgri: New Farmer-Driven Platform for Products, Services and Opportunities for Burkinabe Farmers

Today, February 16, a new ICT-enhanced marketing solution is launched in Burkina Faso: SimAgri. Goal is to improve farmers’ ability to sustainably increase productivity, access markets and increase their income.

All partners responsible for the development of SimAgri will convene in Ouagadougou to officially present the platform, its features and technological capabilities. Attendees will be prominent members of the agribusiness community, the private sector and national and local authorities – including representatives of the Ministries of Agriculture, Trade, Innovation and Information Technology.

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Seven Years of Growth

As you may have heard once or twice… Today we celebrate TTC’s 7th birthday! And so as with every other birthday, we celebrate this by having cake with candles and by reminiscing about the last seven years. For me, personally, it was great to see TTC grow from a small start-up towards a serious social enterprise.  Right from the start, Bas and I were convinced about our idea of sending personalized, high-quality and informational messages to those who need it the most. We saw the potential to not only make communication campaigns in emerging markets more efficient, effective and measurable, but also an opportunity to repackage old development aid messages and make them more appealing to the public. We realized the time was right and TTC was born!

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Three examples of why content is king and context shapes the package

Without understanding context, one can’t communicate effectively. Considering context in communication means you consider the framework of related facts, conditions and circumstances within which the communication takes place. These kind of factors influence the way a message is understood by the recipient. For TTC, this means carefully taking into account our target group when starting a project. Ever since our first mHealth project in 2008, the organization has worked in over 25 different countries worldwide, including Uganda, Bolivia, Sierra Leone, Nepal and now United States among others. Logically, with every country comes a different context. Even within a country there always is a different context. Effective communication can be hindered by not bearing in mind the difference in cultures, traditions, religion, politics and a number of other factors. Therefore, when designing and implementing our programs it is highly important to carefully take into account the context.

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