JAKARTA, INDONESIA: the largest Mobile Network Operator in Indonesia: Telkomsel, and international Mobile Survey and Mobile Marketing Company: TTC Mobile, signed an exclusive partnership agreement at Telkomsel headquarters in Jakarta last week. More
The Democratic Republic of Congo (DR Congo) is the second largest country in Africa in terms of surface and the 4th African country in terms of population with over 67 million inhabitants. Currently, the estimated number of people in DR Congo living with HIV is 440.000 (1.1%). The DR Congo government has shown growing interest in expanding HIV/Aids services and improving the quality of services but is often challenged with the necessary infrastructure and resources. On the other hand, people have increased access to mobile phones and in 2013 there were around 29 million mobile phone subscriptions covering 40% of the population. Mobile technology shortens distances and in countries as big as DR Congo mobile phones create enormous opportunities to improve communication in both urban as well as rural areas.
Over the past few years, access to mobile phones has increased explosively in Bolivia and reached over nine million users on a total of nearly eleven million inhabitants. It creates an enormous potential as communication tool in social marketing campaigns, for example in reaching beneficiaries of water and sanitation projects.
It all started one year ago; the Ebola Outbreak in West Africa. This disease is highly contagious and is often fatal if untreated. At this moment there is a confirmed total of 26.277 cases (suspected, probable and confirmed) and more than 10.000 confirmed deaths. Sierra Leone is one of the hardest hit countries. Last month we sent out 50.000 messages about the 3-day-stay-home – campaign, in collaboration with Airtel Network and the Embassy of the Netherlands for Sierra Leone. The purpose of this campaign was to inform and educate people about Ebola, its symptoms, proper ways of burial and the importance of early treatment. People were told to stay at home across the country while volunteers went door to door educating them on Ebola prevention and encouraging sick people to seek treatment. In total, since January, we sent out more than one million text messages to over 100.000 individual participants.