There is more and more evidence that mobile health (mHealth) interventions can improve health behaviors and are especially important in low-resource, low-access settings. But a great challenge remains in developing financially sustainable programs that can be set up and be continued without being fully dependent from funding. In this recent study, different strategies and cost-coverage models have been investigated to answer the question: How can mHealth initiatives achieve long-term financial sustainability? The test case of the study was the successful Mobile For Reproductive Health program (M4RH) in Tanzania. TTC Mobile is key technology partner of the M4RH program and co-authored this study, that was published by scientific journal Plos One.
February 4 is World Cancer Day. This year’s theme is “We can, I can”. What can be done by our society, by our government and by the world to prevent cancer? And most importantly: what can be done by individuals? Tobacco is globally seen as the single largest preventable cause of cancer. Many countries around the world have realized that tobacco control is an important step in protecting public health and have come up with laws to regulate tobacco use in public spaces, for example Australia, Germany, Burkina Faso, Nigeria and most recently Uganda.
Actually pretty weird, right?!
In the Netherlands, the latest Dutch Cancer Society campaign is confronting people in the streets with the idea of a smoke-free generation. The campaign ‘Eigenlijk best gek, hè?!’ that roughly translates to ‘Actually pretty weird, right?!’ was set up in cooperation with the Dutch Heart Foundation and the Dutch Lung Foundation and asks attention for strange tobacco facts. For example: did you know that in the Netherlands there are more points of sale where you can buy cigarettes than where you can buy bread?
Campaign for Tobacco-Free Kids
Smoking bans and anti-smoking advertising are being implemented all around the world. However, many popular advertising channels, such as cinemas and television, are less common in the rural areas of developing countries. To inform all people about the prevention of cancer and the consequences of smoking, mobile phones can be the perfect tool. Campaign for Tobacco-Free Kids (CTFK) is an initiative by Michael Bloomberg, former mayor of New York. CTFK aims to create a smoke-free generation. Two-third of the smokers in the world live in low-wage countries and therefore TTC Mobile is delighted to supply CTFK Uganda with mobile technology services.
By informing the people of Uganda about the risks of smoking and passive smoking and the relation smoking has with cancer, TTC Mobile is supporting CTFK in Uganda. The mobile phone is the perfect communication tool as it reaches people in the most far-off areas of the country. So far, CTFK Uganda has contributed to the introduction of the Tobacco Control Bill, that regulates the use of tobacco in public and bans the sale of cigarettes to minors. Since the bill has been passed by the president in September 2015, the challenge lies in the execution of the bill. In this process, mobile technology will play an important role once again because it makes information accessible to people as an important step in encouraging behavioral change.
”We Can, I Can.” We have the power to contribute as a society, but also as individuals.
A smart and sustainable way of using Information and Communication Technology (ICT) can change the lives of millions for the better and can be an important tool in fighting poverty. With this in mind, the Connect4Change Consortium (C4C) joined forces in the last 5 years to accelerate economic development and quality of education and healthcare in Africa and Latin America. TTC Mobile is proud to have been a partner of the program that ended in 2015.
“Apps with videos on safe childbirths, apps that offer help in case of aids or malaria: health apps are becoming tremendously popular in developing countries. Are they useful?” On January 12, 2016, Dutch newspaper de Volkskrant published an interesting article by Kaya Bouma about the growth of mobile health in the poorest regions of the world.
Lucinda is the Regional Manager of East Africa of TTC Mobile and works and lives in Arusha, Tanzania. She wrote this blog about her trip to the Netherlands of last December/January.
As the number of internet-enabled phones is increasing explosively in Africa, TTC Mobile has introduced TTC Live – the next-generation mobile engagement platform – last October. In this blog, our Chief Technology Officer Jouke goes into detail about the advantages of reaching phone users through TTC Live.
Every year on the 1st of December the world raises awareness on HIV/Aids during World Aids day. Over the past decade, a number of initiatives was launched all over the world to educate people about the virus and stop the stigma to in turn reduce its spread and get closer to zero. According to World Health Organization, new infections have fallen by 35% since 2000 and Aids related deaths by 24%. Some 16 million people are now receiving antiretroviral treatment – more than 11 million of them in Africa.
Mobile phone ownership in Sub Saharan Africa has seen exponential growth in only a few years leading to more people that own at least one basic phone. According to Pew Research Centre, today cell phones are as common in South Africa and Nigeria as they are in the United States. This increased access to mobile technology creates many benefits for the population in terms of access to education, health services and financial services, among others. It also provides the opportunity to reach marginalized groups like women with information and services that improve their well being.
Will 2030 be the year that extreme poverty has ended, inequality and injustice have been wiped out and climate change has been fixed? YES! That is, if it is up to the 193 world leaders that are committing to the United Nations Sustainable Development Goals today, on Friday 25 September. What exactly are these 17 goals, also called the Global Goals? And how can citizens contribute to achieving extraordinary things? In this series of “TTC Mobile supports United Nations’ Global Goals”, we will shed more light on the Global Goals and TTC employees will tell you which goal they care about most.
Knowing your consumer is essential. It leads to better understanding of your consumer’s living conditions and to better understanding of how these conditions affect his or her needs. Acquiring this knowledge becomes a specifically tough challenge if you are dealing with hard-to-reach target audiences in emerging markets. But there are options: global organizations, such as Facebook, show how it is done.