Anti-Tobacco Project

Country
Uganda

Why
Tobacco causes 10 million deaths each year of which 70% occur in developing countries

Goal of project
Creating awareness about the farms of tobacco

Target group
General public of Uganda

Service
Mobile marketing

Technology
SMS

Content
Information on the effects of tobacco

Other channels
Social media campaigns and radio advertisements

Result
21.452 likes on Facebook, a weekly reach of 314.444 Facebook users and 125.000 people signed the tobacco-control petition

Date:January 2013 - Present
Client and partners:Campaign for Tobacco-Free Kids and Uganda National Health Consumers' Organization
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