Financial Information Project

Country
Peru

Why
Peruvian women entrepreneurs face challenging financial situations and lack adequate and up-to-date information

Goal of project
Informing women entrepreneurs about their own personal credit status and offer them financial advise

Target group
All female entrepreneuring clients of Peruvian village banks (150.000)

Service
Mobile marketing, quizzes

Technology
SMS

Content
Financial advise, payment reminders, educational quizzes

Other channels
Flyers, videos

Result
39.054 women entrepreneurs were reached

Date:February 2014 - June 2015
Client and partners:Promoción de la Mujer y la Comunidad (PROMUC), International Institute for Communication and Development (IICD) and Connect4Change consortium
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