Handwashing Project

Country
Uganda

Why
Many prevalent diseases in Uganda are caused by not using soap when washing hands

Goal of project
Creating awareness about the importance of washing hands with soap and to improve the sales of Lifebuoy in Uganda

Target group
Participants in the Global Handwashing Day event in Iwebitakuli, in the Sembabule district of Uganda

Service
Mobile marketing

Technology
SMS

Content
Participants could “PLEDGE” to washing hands with soap by texting this to a shortcode. They were then informed about how to wash hands with soap

Other channels
Demonstrations by healthworkers

Result
12.000 subscribers were reached

Date:October 2011
Clients & Partners:Unilever Uganda and USAID
Service:Mobile marketing
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