Healthy Pregnancy, Healthy Baby Project

Country
Tanzania

Why
The number of maternal and infant mortality is very high due to a lack of information

Goal of project
Reducing maternal and infant mortality numbers nationwide by 75% in 2015

Target group
Pregnant women, mothers of newborns and supporters such as future fathers, families and friends

Service
Mobile marketing, mobile survey

Technology
SMS

Content
Informative messages about a healthy pregnancy and motherhood

Other channels
Radio advertisements, posters, flyers

Result
Currently, over 1 million subscribers have registered for the SMS campaign. 55 million text messages were sent

Date:January 2013 - Present
Client:mHealth Tanzania Partnership, CDC Foundation, Tanzanian Ministry of Health and Social Welfare (MOHSW), JHU∙CCP, USAID and Pepfar
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