Farmers Information Project

Country
Kenya

Why
Smallholder farmers in Kenya lack modern technologies and no not have access to financial services

Goal of project
Increasing productivity and sales in order to improve the overall livelihoods of Kenyan small holder farmers

Target group
Smallholder farmers of sweet potatoes and passion fruits in Homa Bay and Migori, Kenya

Service
Mobile marketing

Technology
SMS

Content
Informative messages on production, disease control, the market and interactivity allowed farmers to ask questions

Other channels
Forum meetings

Result
4500 farmers were reached. A large majority of the farmers experienced an increased amount of harvested crops and 71% of the farmers experienced increase in sale

Date:September 2012 - June 2015
Client and partners:Anglican Development Service Nyanza (ADS-Nyanza), Connect4Change consortium
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