An SMS to Mother Earth

TTC’s Josette de Vroeg was the winner of the ‘Beyond Earth Hour’ Ideas Project, an initiative by Nokia, the WWF and Earth Hour. She wrote an inspiring blog for Earth Hour: an SMS to Mother Earth. Read the full blog here.

IdeasProject is an online community for everybody from all around the world to brainstorm. It enables the two-way exchange of ideas between users and developers around innovation powered by Nokia. This contest was about mobile phones and applications to benefit the planet. TTC thought of a perfect combination between the increasing growth of mobile telephony in developing countries and the need for better Conservation Areas: an SMS App to fight against poaching in Budongo Forest, Uganda.