Many people in Uganda have a mobile phone or at least access to one, in 2010 there were more than 12 million mobile cellular subscriptions! WWF and TTC established an innovative partnership to increase public awareness and involvement in the Earth Hour campaign 2012. By using SMS we create more awareness on environmental issues like securing clean and renewable energy resources and reducing CO2 emission in Uganda.
Hundreds of millions of people, businesses and governments around the world unite each year to support the largest environmental event in history – Earth Hour.
More than 5,200 cities and towns in 135 countries worldwide switched off their lights for Earth Hour 2011 alone, sending a powerful message for action on climate change. It also ushered in a new era with members going Beyond the Hour to commit to lasting action for the planet. Without a doubt, it’s shown how great things can be achieved when people come together for a common cause. In 2011, Earth Hour saw hundreds of millions of people across 135 countries switch off for an hour.