Due to the growing use of mobile phones and text messaging in third world countries, Text to Change (TTC) developed a menu-driven information system via SMS. Together with FHI 360, TTC started a pilot about contraceptive information in Kenya and Tanzania. After this successful pilot the menu-driven system was used in multiple other campaigns.
In most parts of Africa the total fertility rates have been declining. However in Tanzania and Kenya they remain high. These high rates can be the result of the critical shortages of trained health personnel in the two countries. That’s why educating people via text messaging is very useful and important. This innovative solution can provide people with the essential health information they need.