TTC and Boehringer Ingelheim set up a social marketing campaign in Uganda to promote medication safety. They reach people via mobile technology, which has been successfully used in a wide area of public health services, including disease management, sexual health promotion, health education and medicine adherence. SMS technology was determined to be an effective approach to reach a wide audience so as to raise public awareness to ensure that patients receive safe medicines and know how to take them correctly and safely. Empowered and informed patients are essential tools for improving safe use of medicines in Uganda. SMS messages were crafted through a joint dialogue with CHAIN, the Medical Concierge Group Ltd., the National Drug Authority and several patient organizations.
In Zimbabwe, TTC has set up a partnership with UNESCO and their local partner SAYWHAT for a mobile program that provides sexual and reproductive health information to young people in tertiary institutions. The program seeks to empower young people to protect themselves from HIV, by strengthening HIV knowledge and sexuality education using the platforms of social media, mobile phones and the Internet.
Together with FAUTAPO we created an innovative way to provide vital agricultural information for quinoa farmers in Bolivia per SMS. This was in context of the Connect4Change consortium.
Farmers should have access to relevant information about their crops in order to make sure they have a succesful harvest and the risk of loss is minimal. Therefore in March 2014 we created an interactive calendar per SMS, dedicated to quinoa production. Relevant information is organized per month and includes tips on treatment and most important processes for the quinoa production. This provides a tool for better agricultural planning. All the information is available throughout the year. Farmers also receive up-to-date agricultural information like market prices and weather updates. And they receive advice focused on improving crops and their quality of life, preventing the commercial abuse of farmers.