3 simple steps how to know your target group

In this blog, Aquiles Dávalos Rück highlights three simple steps how to know your target group.

Many organizations struggle to compile and maintain databases of their beneficiaries. They are usually able to gather a great number of phone numbers from participants during many different projects. However, most of the time organizations have no idea who the person behind the phone number is, where he lives and what he does. This is even more the case when the target group is disperse or geographically hard to reach, in areas such as rural Africa and Latin America.


TTC Ebola prevention campaigns keep growing

“What we need is specific, clear and understandable information that addresses people’s real-life questions. Should I be worried? What do I need to do today to protect myself and my family?”
Scott C. Ratzan, member of the CDC board of scientific counselors on infectious disease.

In the fight against Ebola mobile phones can save lives. There are almost 7 billion mobile-cellular subscriptions worldwide. In Africa almost 70% of the population has a mobile phone. That’s why TTC runs social campaigns in countries like Sierra Leone, Mali, Ghana, Uganda and Malawi, for awareness, social mobilization and reporting on the Ebola outbreak. And why do we use SMS? Because 97% of SMS messages are read within 5 seconds. SMS is an instantaneous, interactive and cost-effective tool to reach a great number of people quickly. Especially the interactivity of our campaigns makes sure that people are truly involved and understand this important information about Ebola. Since the first case of Ebola was detected in Mali last week, we have seen an increase of over 65% of participants requesting information about Ebola from their own mobile handsets in just a few days.


Social Entrepreneurs meet with Dutch Minister Ploumen

This week, our director Hajo van Beijma came together with a group of various social entrepreneurs in The Hague to meet Ms. Ploumen, Dutch Minister for Foreign Trade and Development Cooperation. The current status and future of development collaboration and social impact were among topics to be discussed. A summary of the meeting can be seen in the sketch (created by Edwin Stoop) above, titled “Welcome to 2015”. Below, you can read about Hajo’s perspective on this day.


Technology in M&E: Hype or Hope?

veronicaThis blog is written by Veronica Yow, our program manager in the USA. 

Technology in M&E: Hype or Hope? That was the opening question raised in the first panel discussion at the M&E Tech Conference on September 25th and 26th supported by the Rockefeller Foundation, GSMA and FHI360. The objective of the conference is to bring together M&E and technology specialists to explore and realise the opportunities of leveraging technology for M&E. While technology is able to overcome a lot of the operational challenges of M&E, practitioners are still vary about the potential bias that technology may bring which can impact on the quality of the evaluation.