Africa Cup of Nations: perceptions and expectations of African soccer fans

Tensions are running high as the Africa Cup of Nations (AFCON) final is approaching and all eyes are pointing towards the outcomes of the competition for the best soccer team of Africa. The soccer event that is hosted by Gabon offers a stage to sponsors that are taking the advantage of being in the center of Africa’s attention these three weeks that Africa unites on the football field. For this occasion, TTC Mobile conducted a survey among AFCON enthusiasts in Nigeria, Ghana, Kenya and Uganda and asked them all about their viewing habits and sponsor perceptions.