Tensions are running high as the Africa Cup of Nations (AFCON) final is approaching and all eyes are pointing towards the outcomes of the competition for the best soccer team of Africa. The soccer event that is hosted by Gabon offers a stage to sponsors that are taking the advantage of being in the center of Africa’s attention these three weeks that Africa unites on the football field. For this occasion, TTC Mobile conducted a survey among AFCON enthusiasts in Nigeria, Ghana, Kenya and Uganda and asked them all about their viewing habits and sponsor perceptions.
Over the past few years, access to mobile phones has increased explosively in Bolivia and reached over nine million users on a total of nearly eleven million inhabitants. It creates an enormous potential as communication tool in social marketing campaigns, for example in reaching beneficiaries of water and sanitation projects.
The ABN AMRO Social Impact Fund has invested in TTC (formerly Text to Change): one of the largest investments in a social enterprise in The Netherlands. TTC has developed a service that uses mobile technology, to rapidly exchange information with specific target groups in developing countries. The technology is used to execute data collection and social campaigns aimed at health, education, agriculture and emergency relief.
Eric Buckens, Manager ABN AMRO Social Impact Fund stated: “TTC reaches diverse groups of people at a large scale in developing countries. The goal is to support them in their daily lives and truly bring about improvements in matters that directly concern them, such as healthcare. The enterprise fits the aims of the ABN AMRO Social Impact Fund completely.”
The Healthy Pregnancy, Healthy Baby Text Messaging Service (aka the Wazazi Nipendeni SMS service) is celebrating a milestone while entering its 3rd year. The service served over 500,000 Tanzanian men and women, whom cumulatively received 40 million informative safe motherhood messages and reminders, since its launch.
So what makes this program so successful? The answer lies in the collaboration of a diverse group of partners. “Each partner takes responsibility for its part in the service implementation, ranging from technical assistance to media promotion and training activities in health facilities. It’s a resilient collaboration as we all share the common goal to improve maternal health and reduce infant mortality. Our partners benefit from this participation, as most use the service as a tool to strengthen their own specific safe motherhood activities,” explains Mr. Saulo Mutasingwa, U.S. Government Centers for Disease Control and Prevention (CDC) Foundation Project Manager for the mHealth Tanzania Public-Private Partnership program in Tanzania. His organization manages the text messaging service in close collaboration with TTC and the Ministry of Health and Social Welfare (MoHSW). The U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) – through the CDC – funded the development of the service and continues to provide financial and technical support for its further development and operation.
Wow, what an experience last Friday night. We’re still recovering… We didn’t expect it at all but we were ranked number 10 in the Deloitte Technology Fast 50. This means TTC is one of the fastest technology driven organizations in the Netherlands. And of course, also worth mentioning, the only social enterprise in this top 10.
Last Friday the 2014 edition of the Deloitte Technology Fast50 was held in De Fabrique, Utrecht. During this event the fifty fastest growing technology companies in the Netherlands came together and were very anxious to hear how they were ranked. The big winner was GreenPeak Technologies, with a growth of 8,757% (!), followed by XebiaLabs Group and Improve Digital. TTC was ranked number 10 with a growth of 1577%. And the striking thing was that we were among all these high tech companies while we always use the simplest technology there is.
“What we need is specific, clear and understandable information that addresses people’s real-life questions. Should I be worried? What do I need to do today to protect myself and my family?”
– Scott C. Ratzan, member of the CDC board of scientific counselors on infectious disease.
In the fight against Ebola mobile phones can save lives. There are almost 7 billion mobile-cellular subscriptions worldwide. In Africa almost 70% of the population has a mobile phone. That’s why TTC runs social campaigns in countries like Sierra Leone, Mali, Ghana, Uganda and Malawi, for awareness, social mobilization and reporting on the Ebola outbreak. And why do we use SMS? Because 97% of SMS messages are read within 5 seconds. SMS is an instantaneous, interactive and cost-effective tool to reach a great number of people quickly. Especially the interactivity of our campaigns makes sure that people are truly involved and understand this important information about Ebola. Since the first case of Ebola was detected in Mali last week, we have seen an increase of over 65% of participants requesting information about Ebola from their own mobile handsets in just a few days.
Service provides pregnant woman and young mothers with essential information to take the necessary steps for a healthy pregnancy and safe delivery.
DAR ES SALAAM – According to African tradition the birth of a child shouldn’t be carefully prepared. That’s what 42-year old Mary says. She is a teacher in Nkuladi, a small village near Dodoma, the capital of Tanzania. “In that case we believe that your baby will be stillborn”. However, Mary has thrown all traditions and superstition overboard during her sixth pregnancy when she was convinced by her doctor that the right information would truly benefit her and her baby. Mary registered herself for the SMS-service of mHealth. “Because of this service I realized I had to go to the clinic when I had severe abdominal pains in the first three months of my pregnancy.”
In December 2013 Savana Signatures and TTC launched a Sexual Health Education (SHE) project in Ghana. The goal is to educate young people about sexual and reproductive health and their rights. TTC’s platformVusion allows people between 15-25 years in the north of Ghana (Tamale-region) to register and access information via their mobile phones. TTC helps Savana Signatures connecting with their target group, by providing mobile solutions from A to Z. TTC supported SavSign in close cooperation to develop content, the design of the program and promotion and marketing materials.
TTC is part of the collaborative program Health[e]Families. Within this program in Rwanda, TTC will reach out to at least 7500 families through text messages and inform them where, when and how to seek appropriate care and acces to skilled healthcare staff for mothers and newborns.