MACROMILL-MetrixLab to access next billion consumers through strategic partnership with TTC Mobile
New platform delivers sample for mobile surveys in emerging markets
Amsterdam – October 20th 2015. MACROMILL-MetrixLab, a global provider of consumer insights and marketing analytics solutions today announces a joint venture with TTC Mobile, one of the top mobile marketing companies, with a focus on emerging markets. MACROMILL and TTC Mobile will join forces to incorporate TTC’s Mobile panels into MACROMILL’s high quality sample ecosystem. The collaboration will expand MACROMILL’s reach into the fastest growing regions in the world. The solution will be available under the name MACROMILL Mobile Survey Sampling.
Shared activities will include the recruitment of high quality mobile panelists and profiled databases. In addition, MACROMILL and TTC Mobile will integrate their flexible panel management systems and survey platforms to carry out mobile surveys in Africa, South East Asia and Latin America.
Jan Willem Gerritsen, Executive Officer, Europe/US/Latin America Operations of MACROMILL states: “We see the enormous potential in mobile technology for market researchers to have access to and gain insights from the next one billion consumers. The opportunity to team up with TTC Mobile enables us to quickly expand our research solutions in these key markets. We believe TTC Mobile’s experience in emerging markets and expertise in mobile target audience engagement will be valuable assets to MACROMILL’s global clients”.
TTC Mobile has been devoted to using mobile technologies to increase target audience engagement in Africa and other emerging markets over the past 8 years. “We see it as a privilege to collaborate with MACROMILL, a global company with an impressive track record of implementing successful business models. Their extensive experience and innovative solutions in the field of market research will help us to improve our consumer engagement campaigns, which will benefit our entire audience”, said Bas Hoefman, CEO of TTC Mobile.
TTC Mobile connects with hard to reach audiences using scalable mobile solutions, and has rapidly expanded its services in Africa, South East Asia and Latin America. MACROMILL Mobile Survey Sampling gives organizations access to fast, reliable and cost-effective solutions to capture the tastes, preferences and opinions of emerging market consumers.
Both MACROMILL and TTC Mobile will jointly sell MACROMILL Mobile Survey Sampling. The solution will be available through MetrixLab in the United States and Europe.
MACROMILL (recently merged with MetrixLab) is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo and Rotterdam with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.
About TTC MOBILE
TTC Mobile is one of the leading companies in emerging market consumer engagement using interactive mobile solutions. TTC Mobile is able to reach the right target audiences directly with customized mobile marketing services. We have a network of over 500 million mobile phone users in 24 countries in Africa, Asia and South America. TTC Mobile serves a wide range of clients including large corporates, NGOs, UN agencies and governments.